The Women’s Guide to Shopping for Clothes
Do you remember the bumper sticker “Born to Shop?” Because you don’t understand it, the bumper sticker “Born to Shop” is not something you want on your car. You are more of a “Save the Whales” type of girl. Your idea of shopping is to go to Target and replace the white T-shirt you drank red wine on. The idea of walking out of a shopping mall with bags full of cute clothes and armloads of them is appealing to you. It’s not so easy. You’ll admit that shopping for clothes isn’t as difficult as buying a bathing suit. There’s still hope.
Shopping for clothes can be enjoyable even if you aren’t a huge clotheshopper. You should carefully consider who you will go shopping with if you don’t like shopping. It’s important to have fun with your friends, who are easygoing, supportive, and low-maintenance. You might have to leave your closest friend, the one who talks about your cheekbones and takes jabs at you cankles, behind. Before you start to go all-in, it is worth warming up with a half day trip. The all-day shopping trip for women is a right of passage, so if it hasn’t happened yet, you should.
How to plan for an all-day shopping trip
Your kids are at Grandma’s, your wallet and outfit are organized, so you’re prepared for your big day. So you think. Even the most passionate of shoppers can get mall-worn after a long day of trudging through crowds and inhaling sweet-smelling cologne from every door. Your outfit can make or break your trip.
What are you looking for? Comfort is key. You don’t want to look too cute. Think about a blouse that you can button and unbutton, without having to pull it up over your head or have to comb your hair every time. A sundress or maxi you can easily slip on and off is the best option if you want to be able to wear a variety of outfits. Shoes? Shoes? If you are buying a fancy cocktail gown, you might want to take your high heels with you in a bag so that you can try them on. For walking, you can just wear flats.
If you have many stores to visit, you can create a schedule. It’s possible to save time by visiting a mall or shopping center that has all the stores in one location. You can map the locations of several shopping areas if you have a plan to visit them all. Be realistic. Shopping can take a lot longer than you think, especially if you’re shopping with a group. It’s better to make fewer stops and spend more time at each stop than the opposite.
Lunch breaks are a must. Everyone needs to take a break and recharge. You should also pack some food. It is a good idea to bring snacks and water. You can shop as exercise, and you will need to maintain your blood sugar levels throughout the day.
Shopping at the Best Hours of the Day
The mall’s prime time is Saturday afternoon on weekends (around 2 p.m.). So try to avoid it as much as possible. It’s much more relaxed to shop right before the stores open, or just a few hours before closing on Saturday. Sundays are quieter but stores usually have shorter hours so you will have a much smaller “shopper-tunity”. Friday night is another good option, as most weekend sales begin on Friday. However, most shoppers are busy in the evening.
You may find that weekday mornings are more convenient for you if your schedule is flexible. You won’t see many people if you arrive at the mall before the shops open. Traffic tends to be less crowded during lunchtime, but it picks up again in the afternoon. Independent boutiques tend to be more casual than large department stores at all times of the day. It might be a good idea to shop at the mall first, then have lunch and then go shopping in the afternoon.
All of this is completely out of the question during the holidays. Shopping is a difficult experience if you don’t feel comfortable in crowds. There is no bad time to shop online.
Shopping Fun: Here are some tips
It’s not about the destination, but the journey that makes shopping fun. Spending time with friends is just as important as buying new clothes. You might be one of those people who prefers shopping alone. Maybe you are indecisive and like to wander between shops without causing any trouble; maybe you’re shy about wearing a bathing suit. If this is you, you can save the serious shopping for later and treat it more like a day with your friends. Focus on purchasing something simple like a scarf, or a bag.
Don’t let friends pressure you into spending more than you can afford. For great deals on designer purses, tell them they can always go to the outlet malls and off-price stores such as TJ Maxx. You might plan your trip around department stores’ regular sales. Mid- to late summer is the best time to buy swimsuits, if not the most affordable.
How to open a retail store
Create an idea and a business plan
First, you need to develop your business plan and create an idea for a retail store. Start by deciding what type of store you want. Each of these questions will need to be answered:
- What can you sell your business?
- Who are your target customers?
- What price range will your business charge?
- What are your local competitors?
- Who will you have on your team?
There are many other questions you need to answer, but opening a retail shop is just like any other business. It is important to determine your product and target market. It is important to have a retail shop that fulfills the needs of your customers.
Juli Lassow, the founder and principal at JHL Solutions, a consulting firm for retail business management, said, “Know your competitors.” “No idea is original today. Know what your customers have for you and your product. It could be as simple as doing nothing.
Your strategy for competing will be developed once you have a clear understanding of your competition. What about price? On quality? Service? What about variety? Be specific about your competitive advantage. You must know how to convey this to your customers via marketing and presentation.
Lassow explains that it is important to know your competitive advantage and what makes you business stand out. Retail is highly competitive. To succeed, you must be clear about your strategy. The most important part of opening a business is to identify how your business will help your target market.
Lassow stated that being lost in crowds is a common risk when opening a retail store.
She said, “You run the risk of not being noticed in a crowded market.” Consumers have many choices today to find out about products. They can choose where to shop. They can choose how they want to shop. Your consumer must be reached by your retail strategy. They must feel it.”
You should also consider marketing ideas and business funding. Are you going to need business loans? Are you willing to take on investors? Which marketing channels are you going to use? Do you need social media specialists for your team? Which online channels are your customers using?
Both marketing and funding are important aspects that you should address in your business plan. It’s a smart idea to search for business loans and learn how to attract investors to fund your venture. Online marketing channels are a must for marketing.
Also, consider all your costs. Make a list of all the variable and fixed costs that could affect your business. It is easy to think up a great idea, but forget about the hundreds of thousands of dollars of costs. It is possible that you will discover in your research that it is too expensive to open a brick-and mortar store. Instead, you can start an online business and save money for opening one.
Name your retail store
You should also take the time to choose a great business name. There are a few things you need to consider when creating a business name.
- Meaning – The name should have some meaning from the perspective of the customer. This meaning can be acquired over time but you want your brand name to be easily recognized by customers.
- Simplicity- Search for names that are short and simple to pronounce. Apple, Nike, Facebook, Google and Facebook are all great brands that are simple to pronounce. Your brand name should not be too long.
- Uniqueness – Avoid choosing a name that is similar to your competitors. You should choose something unique and original that best describes your business. You can draw your own names and not look at the work of others.